1-Discover your Competition. Knowing who is really up against you in the same field of business can provide great knowledge as to where you are in comparison to them.
2-Using Local in Advantage. Start by listing off your business on all local listings. Taking free local listings to your advantage will boost your backlinks as well as make your company even more expansive online.
3-Pre-Market. Pre-market your company before a launch or a new event.
4-Rely on SEO. Search engine optimization is one of the best ways to improve your visibility in search engines.
5-Free Audit Tools online. There are hundreds of free SEO site audits online that provide a more than an exceptional overview of SEO metrics.